Monday, 3 October 2011

Target Audience

The target audience that my trailer and media will attract will be mainly female with a ratio of about 70:30 female to male ratio. The reason why I think this, is because I think my film will have a bigger diversion for women of a certain rather than most men.

The genre of my film also determines my target audience, as I think that more mature females will be able to relate to the romance within the trailer. I would say that the age range that my film would attract would be from 16-65+. The reason why I think this, is because I plan to produce it in an elegant and sophisticated manner that may not appeal to the younger generations.

I would say that the audience in which my film would attract, would be middle - working class, who spend their free time socialising, reading magazines and watching tv programs such as Desperate Housewives, Soaps and reality programs. I think that they are interested in romantic films such as Coco Avant Chanel, Priceless and others. They could also be romantics, who fantasize about being in love.

The social classes that my film would attract would be B,C1,C2,D and E, the reason why I think this is because I don't think the A social group will be interested in romantic films, I'd expect they'd be more interested in documentaries and action filled adventures.

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