I like the use of the black and white photograph which features a close up of the character. This is a bold image, which will attract the audience to buy this magazine. The colour of the photograph enables the magazine editor to use virtually any colour scheme they want.
The colour scheme in which they have decided to use is red, white and black. This colour scheme suits the target audience of the film, as the majority of the audience will be male, since it's an action packed film. For my film magazine, I would have to change the colour to a more feminine colour, such as purple, yellow, pink, aqua. This should attract the targeted audience.
The magazine uses the second biggest font size for the headline, this has been used to grab the audiences attention so that if they are looking for a particular film, they can notice it sticking out straight away. I also like the persuasive text that has been used as a slogan 'The Boldest and Coolest of 2009', this will make the audience reading the magazine feel like they are missing out on something important, so they will buy the magazine read upon the film to see if it is worth going to the cinemas or purchasing the film.
The magazine uses typical conventions of a film mahazine, such as the other sub headlines which gives the reader other information about movies and actors that have been included in that issue. Also the magazine tells us that they have done a special of 4 different covers, this could persuade Star Trek fanatics to buy all four.
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